Corporate Social Media: Here to stay?

Increasingly, corporations are experimenting with social media. They are using this type of corporate engagement to advertise their products and services, and also connect with customers and various audiences globally. Some are even using social media to communicate with employees, to collaborate on projects and to share ideas on every facet of the business.

Here are some examples of how companies are using social media.
http://mashable.com/2008/07/23/corporate-social-media/

The author of social media review, Aaron Uhrmacher notes that “there are no rules to what form of engagement to take”. In my opinion, if your organization is considering social media, be very aware of your corporate culture and have clear objectives. Many of these initiatives fail because “leaders” do not see the value and believe that the costs out way the benefits.